How to optimize Videos for SEO

Visuals are powerful than words; imagine the infinite potential of audio-visual content! And if you can imagine it, you can even gauge how effective such audio-visual content are in impacting your prospects online. No wonder, online Video content is gaining popularity and you often see Animated Videos, Impact Videos, Explainer Videos and all sorts of brand promotion videos on brands’ websites, social media and on respective YouTube channels. But then having Video content for optimization, will not serve your purpose. 

Let Naxtre, India’s leading SEO company with a professional team for all Search Engine Optimization services tell you how you can optimize Video content for SEO purpose –

1. The best way to optimize Video content is to put text, keywords, tags and descriptions in your titles and descriptions.
   
   
2. Use target keyword while writing the video description. This descriptive text will give you a lot of SEO benefit.
   
   
3. Do not forget to search relevant keywords that you can use in your title text and description. And most importantly, use your brand name and product genre name at least twice in the description.
   
   
4. Choose the PUBLIC settings instead of Private as you may restrict viewership of your video by choosing the latter.
   
   
5. Once you have uploaded your video on YouTube channel, take the same link or embed your video on Social media platforms as well. Sharing your brand’s video content on Facebook page or on LinkedIn would increase its viewership and fetch new audience on your website as well.
   
   
6. The more the share, the higher will be the SEO advantage. Encourage your team-mates to share the brand/product video on their Social Media Profiles.
7. While sharing on social media, it is important to write a nice keyword-oriented description.
   
   
8. Put your website link as well every time you share the video on Facebook or Instagram or Twitter.
   
   
9. Video SEO Optimization can also be done by uploading your video on bookmarking and listing sites. 
    
10. The best approach for Video SEO optimization is to hire an expert SEO Company that takes the responsibility of doing it in sync with company goals and budget.

Also read Digital Marketing: How important it is for your business?

To know more on how an expert SEO Company can add value to your audio-visual content promotion, visit our website www.naxtre.com send us a mail at contactus@naxtre.com

How to use Google Maps for local SEO

If you are running a small or middle sized business or own a local showroom, this article will surely enlighten you about myriad ways in which you can optimize Google Maps & Google+ using it for your best advantage. Of course, as a techno-friendly entrepreneur, you need to be aware about SEO – Search Engine Optimization – to leverage on the strengths of Google Maps. In case you are not an expert in SEO, it is always better to outsource SEO services to India’s best SEO companies. Because SEO is one thing that is becoming the synonym for success in online business and online presence!

 

Coming back to the subject of using Google Maps for improving your local SEO rankings, here are some tips that can actually help you a lot.

• There is a strong correlation between integrating Google maps in your website or social media page and local SEO. Optimizing Google Maps and Google+ for your web page is the best way to improve your local search rankings.

• It is very important to Google Map your business address, phone number and business/organization name. Any incorrect detail would push down your SEO efforts badly. This is why it becomes imperative to hire the best SEO team as they will maintain consistency in posting NAP (Name, Address & Phone number) on various websites.

• The address on Google Map and the address given on your website should be the same. Consistency is the key to best local SEO.

• Work on improving the visibility and spread of your Google+ as this page is directly related with Google and can impact your Google search rankings grossly.

• Social Media Management is equally important for local SEO. Hiring one company that knows both – SEO as well as Social Media Marketing - makes sense. North India is buzzing with the success of SEO and SMM expert companies. Hire a company that understands your SEO goals, develops a customized SEO strategy and offers integrated approach to managing Facebook, Google+, LinkedIn, Twitter, Instagram as well as best SEO services within your budget.

Also read How to maximize your ROI by investing in SEO?

To know more on how local SEO can give you great mileage by using Google Maps and local platforms, send a mail to Naxtre at contactus@naxtre.com and explore the best seo services in India Naxtre is known for its excellence in Local SEO services offering best SEO solutions for SMEs.

How to maximize your ROI by investing in SEO

Web presence or Digital business is all about visibility. If you or your brand isn’t in top 10 or 20, you are already losing much – revenues, customers and business prospects – all of these! The best solution to cover up this loss without losing any further time is to outsource an expert company providing affordable SEO Services. In fact, SEO is another synonym for online SUCCESS! This is how affordable SEO Services will add value and weight to your company’s digital business strategy –

• Multiple options – Hiring an expert software development company or professional SEO team for Search Engine Optimization (SEO) would open multiple avenues for your brand whereby your brand will become visible through different kinds of search approaches like video search or image search or even Search through Ads, News items, organic or paid search both! Only a dedicated SEO team can work in myriad ways to provide most competitive and affordable SEO services that will fetch a lot of traffic on to your website.
• Process based SEO services – SEO is no child’s play; only the most experienced companies will follow a process-based and need-centric approach to increase the online visibility of your brand. These companies follow a proper and well-researched procedure whereby Keyword and Competition Analysis, Website analysis, Meta Titles and keyword optimization etc are done in a flow and with strong integration of every aspect of SEO.

• Social Bookmarking and Forum Commenting – Every small or big aspect relating to SEO like Directory Submission, Social bookmarking and forum commenting all work wonders to drive traffic on to your website. Make sure that the company you hire for SEO services includes all these in their portfolio.
• Content writing and Blogging – Content is the king when it comes to SEO. Eventually it is your content and the keywords included in it which will improve your search rankings. Hiring a content-specialist SEO company is the key to maximize your ROI. Ask the SEO team to write articles and submit them at various article or blog forums. This will definitely improve the search rankings of your website as well as brand exponentially.
• Video Creation – Videos and Audio-visual content enjoy higher viewership. No wonder, most of the start-ups invest in getting Impact Videos made for their promotion. Video creation and boosting them through YouTube is one effective way of SEO. Even though Impact Videos or animated audio-visual content costs a bit on the higher side but their benefit-cost ratio is way better than any other SEO approach.
• Social Media Optimization – Social media management is another Off page activity that will help you in getting the best results from your SEO services. But the real challenge lies in finding an expert SEO company that offers you a dedicated team of professionals selected precisely to work for your website and brand. Their command in Social Media Management will further add on to your ROI and profitability.

There is nothing denying the fact that SEO services are worth every penny spent on them. You can drop a mail at contactus@naxtre.com on how to avail affordable SEO services from the most talented bunch of SEO professionals.